Rebel Chilli

Paul Moore, Managing Director

Can you give me a sentence that captures the essence of your brand?

We want food to be delicious, fun and exciting and we make products that reflect that.

How did your career pathway bring you to this point in the business?

I had been running Rebel Chilli as a market stall on a part-time basis during college and went full-time when I graduated. That was six years ago! Since then, we have secured listings with multiple retailers in Ireland, exported to different companies, and won numerous awards for our products. However, we have only scratched the surface of what can be achieved and we need to keep working on growing Rebel Chilli and making fantastic products.

When did you consider yourself a success?


What advice would you give a younger version of yourself?

Ask people for help and support, talk to other business owners, and don’t be afraid to call people who don’t know you.

What challenges does your industry face?

Like every other industry, the fallout from Covid19 and how to proceed is the biggest challenge. The quicker we are able to start seeing what we can and can’t do, the quicker we will be able to grow again and start making progress. The biggest issue is how to operate eating in bars or restaurants as this is fundamental to the supply chain of so many businesses, and people.

How do you push through your worst times?

By knowing that you don’t have a choice! If you don’t do it, no one will do it for you. Your problems are never as bad as they seem, they are just exacerbated in your head.

Have you recently developed any new innovative products?

We have, and it is almost ready to launch. We were ready to go jut before Covid19 hit but that put a hold on everything. This product is exciting for us as it is a different departure but one we think people will love!

Where are your products stocked?

Dunnes, Supervalu, Aldi, independents and Chopped. Also available online from and Amazon.

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